Check out the talks, masterclasses and meetups that took place at Web Summit Qatar 2026.

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Opening remarks

As AI accelerates execution, creative work is shifting from hands-on craft toward editorial judgment – deciding what to pursue, what to discard, and what feels culturally right. In a world of infinite outputs, taste, restraint, and perspective may matter more than technical skill. But does this elevate creativity, or hollow out the craft that made it valuable in the first place? Join this panel of agency leaders and creatives to explore what could be a defining question of the AI era.


From craft to curation: Is creativity becoming editorial?

AI is moving marketing from assistance to autonomy, enabling teams to plan, execute, and optimise faster than ever. This session explores how marketers are using agentic AI today and examines the broader shift in the digital economy from search to AI agents. What tools, strategies, and approaches will define success for marketers in this new reality?

The agentic marketing playbook for 2026

In a crowded market, Under Armour bets on product as its primary brand differentiator. Join Chief Product Officer Yassine Saidi as he breaks down what it means to build a product-first brand and how that shapes collaboration across teams. He reveals how UA balances performance, culture, and consumer expectations while scaling globally.

When product leads the brand

With LLMs influencing over $100B in purchases today, the zero-click era has arrived. We're already seeing the effects: branded website visits are plummeting, and marketers are scrambling to find solutions.  But Reddit is seeing the opposite effect. Reddit is the #1 cited source across all LLMs, across all time. Join Reddit’s Global Head of Insights, Rob Gaige, as he unpacks how to influence those authentic, human conversations and how keep your brand relevant and visible in our AI future.

Driving brand visibility in a zero-click world

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Explore our 2026 schedule

We'll announce our 2027 schedule soon

Opening remarks

From craft to curation: Is creativity becoming edito...

The agentic marketing playbook for 2026

When product leads the brand

Driving brand visibility in a zero-click world

Join our network to find out more