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As AI accelerates execution, creative work is shifting from hands-on craft toward editorial judgment – deciding what to pursue, what to discard, and what feels culturally right. In a world of infinite outputs, taste, restraint, and perspective may matter more than technical skill. But does this elevate creativity, or hollow out the craft that made it valuable in the first place? Join this panel of agency leaders and creatives to explore what could be a defining question of the AI era.


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