How Amazon Ads’ algorithmic perfumery captured 1,000+ leads

For Amazon Ads, exhibiting at Web Summit Qatar goes far beyond brand visibility; it is a strategic platform to cement their commitment to the region’s rapidly expanding tech landscape.

“Our third time at Web Summit Qatar is a big indication of how committed we are to this partnership, and the wider context with Qatar as a nation,” explains the Amazon Ads’ Head of Marketing for the region, Hind AbuAlia.

The Amazon Ads stand offered a exclusive Algorithmic Perfumery experience.

Connecting across the entire tech ecosystem

To maximize their impact, Amazon Ads brought together multiple lines of business—including AWS, Amazon Stores, and the Brand Innovation Lab. This unified presence ensured the team could engage with the full spectrum of Web Summit attendees, from early-stage startups to major government entities.

“Our role is to ensure our customers understand how our solutions can help their brands grow,” Hind notes. “We bring multiple lines of business here to ensure we can have the best conversations with attendees, whether it’s small businesses looking to understand how technology enables their future, or strategic partnerships with the public sector.”

Algorithmic perfumery: Qatari tradition blended with high-impact lead generation

The Amazon Ads stand drew over 1,000 visitors through a unique “Algorithmic Perfumery” built on AWS technology. By honoring the rich local tradition of fragrance, this immersive AI experience not only captured attention but drove massive, highly engaged foot traffic and leads directly to their sales teams.

Amazon Ads translated individual signals into one of 500 billion personalised scent combinations.

“In a world of AI transformation, customers lead the journey and we follow to enable it,” says Hind. “This is about taking signals that visitors share with us and hashing them through an algorithm to give them something personalized and relevant to the context of this event.”

Offering attendees a quiet moment to “sit inwards” and create something tangible, the system translated individual user data into one of 500 billion custom scent combinations—seamlessly bringing Amazon Ads’ vision of global tech and personalization to life.

Amazon Ads brought together multiple lines of business.

Maximizing ROI with the Web Summit App

For Amazon Ads, success on the event floor is measured by the depth of conversations and the value added to the attendee experience. To navigate a space with 25,000 visitors, the team leveraged Web Summit’s proprietary software to find the right leads.

“Web Summit is so multifaceted. Whether you’re a small brand using the app to connect with investors, or a big brand looking to connect with movers and shakers, those opportunities are all available,” Hind explains. “The search modalities are really simple, and it makes everything happening right now easily discoverable. It’s a great enabler.”

Ready to position your brand alongside industry giants and global tech leaders? Explore Web Summit Qatar partnership and exhibition opportunities today.