Amazon Ads: “Strengthening our Web Summit Qatar partnership”

How algorithmic scent is driving Amazon Ads’ regional strategy at Web Summit Qatar.

For Amazon Ads, presence at a major tech conference isn’t just about brand visibility.

“Our third time at Web Summit Qatar is a big indication of how committed we are to this partnership, and the wider context with Qatar as a nation,” explains the Amazon Ads’ Head of Marketing for the region, Hind AbuAlia.

The Amazon Ads stand offered a exclusive Algorithmic Perfumery experience.

A commitment to regional growth

As a partner, Amazon Ads solidified its commitment to the region, bringing together multiple lines of business to foster innovation and connection.

“Our role is to ensure our customers understand how our solutions can help their brands grow.”

This commitment extends across the entire Amazon ecosystem. By bringing teams from AWS, Amazon Stores, and the Brand Innovation Lab, the company ensures it can engage with everyone from small startups to government entities.

“We bring multiple lines of business here to ensure we can have the best conversations with attendees, whether it’s small businesses looking to understand how technology enables their future, or strategic partnerships with the public sector.”

The experience: where technology meets tradition

One of the busiest areas of the event floor, Amazon Ads stand featured a unique experience, built on AWS technology. Their Algorithmic Perfumery was designed to blend into local culture while showcasing global technology.

Amazon Ads translated individual signals into one of 500 billion personalised scent combinations.

“Our experience takes visitors on a personal journey, asking inward questions about their leadership style and how they see themselves. In a space with 25,000 visitors, it gives them a moment of silence to sit inwards and create something tangible.”

Attracting over 1,000 visitors, the perfume experience brings the Amazon Ads vision to life: a future defined by high-quality signals and AI-driven personalization.

“In a world of AI transformation, customers lead the journey and we follow to enable it. This is about taking signals that visitors share with us and hashing them through an algorithm to give them something personalised and relevant to the context of this event.”

For Amazon Ads, success is measured by the depth of the conversations and the value added to the attendee experience.

“Web Summit is so multifaceted. Whether you’re a small brand using the app to connect with investors, or a big brand looking to connect with movers and shakers, those opportunities are all available.”

The Web Summit app as a key differentiator for the event’s success.

“The search modalities are really simple, and it makes everything happening right now easily discoverable. It’s a great enabler.”

Ready to position your brand at the center of the Middle East’s fastest-growing tech hub? Join global leaders like Amazon Ads and become a partner today.