Snoonu: “Web Summit is a great platform to present our vision.”

Web Summit Qatar empower Snoonu’s team and its network.

Snoonu, a leading foodtech success story in Qatar, considers Web Summit to be the most important international event for technology innovators and entrepreneurs. The super app has been strategically present at Web Summit Qatar for three years.

“Web Summit serves as a significant team-building activity for us. We brought over 350 people. Our employees also utilize the event to attend masterclasses and engage with all the content presented on stage”, explains Jaime Boy Ispizua, Interim CEO of Snoonu Qatar.

By hosting a highly engaging masterclass, Snoonu successfully positioned itself as a global thought leader, demonstrating pride in its work and transcending its status as just a local success.

Finding the right ecosystem for innovation

When Snoonu evaluated its goals, the leadership team wanted a platform that matched their ambition and long-term vision. At Web Summit, they find meaningful collaborations that push the boundaries of their industry.

“The growth of our brand over the years has been evident, mirrored by the increasing caliber of speakers and the enhanced engagement we’ve seen. This demonstrates that the partnership we have is genuinely productive and successful.”

Snoonu found the most value in the Alpha, Beta, and Growth startup tracks. Engaging with these smaller, passionate startups led to an uncountable number of leads and collaborative opportunities that simply couldn’t be found anywhere else.

“It’s impossible to count the number of valuable contacts and businesses we met here; there are simply too many to share.”

Snoonu didn’t just send executives; they brought more than 350 team members to the event. Creating a sea of “red hoodies” across the venue.

“We are now focused on processing everything we learned at Web Summit, which will involve a massive debrief session where everyone can share their experiences.”

After four intense days at Web Summit Qatar, the company is diving into a massive, analog debrief session with whiteboards just to process all the knowledge gained, and map out their new collaborations.

“We want to amplify this success to a global audience, and Web Summit offers an excellent platform for us to achieve that goal.”

Hamad Al-Hajri, Founder & CEO, Snoonu, on Centre Stage during Web Summit Qatar.

The Qatar advantage

A central theme of Snoonu’s success case is the environment that allowed them to thrive: Qatar itself. Snoonu credits the unmatched level of government and structural support.

For Snoonu, the partnership with Web Summit is more than just a sponsorship, it is a catalyst for culture, innovation, and global scale.

Looking to connect with the next generation of global tech leaders? Explore Web Summit partnership opportunities here.