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Head of Marketing Science, EMEA

Youmna Borghol

In an age where data privacy enhancements and signal degradation pose significant challenges to measuring media effectiveness, marketers must adapt to stay ahead. This masterclass will explore how fundamental marketing concepts remain crucial amidst these changes and how a holistic measurement strategy can yield superior insights, as evidenced by recent Bain research. Attendees will learn how to evolve their measurement strategies to better quantify and optimize their marketing efforts' impact on their company's bottom line.

Youmna Borghol

Head of Marketing Science, EMEA

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