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Mark Read

AI can do repetitive jobs very well, but how does it fare with more creative tasks? Mark Read, CEO of the largest creative agency in the world, announced WPP's pledge to invest more than US$300 million in AI this annually. Join this session to learn how the company plans to use AI and discover Mark's predictions on how it will affect the advertising industry.

Please note: This session will be taking place entirely in English. Listen along with live Arabic translations by using LiveVoice, accessible via the menu in the Web Summit Qatar mobile app.