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Web Summit Qatar · February 1 - 4, 2026

Sport Summit

Generation Amazing Foundation executive director Nasser Al Khori and football legend Claude Makélélé discussed how sports and community-based organisations can foster partnerships that power social change.

The power of sports to drive social change

<a target="_blank" rel="noopener">Whoop founder and CEO Will Ahmed shared insights on building the world’s most valuable standalone wearables business.</a>

Unlocking your peak performance

Qualcomm CMO Don McGuire and Manchester United CEO Omar Berrada gathered to explain how brand partnerships can build business value and create success on and off the field.

A pitch-perfect partnership

Maria Sharapova, Entrepreneur and tennis Legend, had a lot of fun with the attendees at the IBM table tennis activation booth on day two of Collision 2024 at the Enercare Centre in Toronto, Canada. Imagine being able to challenge your sports idol.

Maria Sharapova, entrepreneur and tennis legend, plays with attendees

Highlights from our events

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Meet the sports leaders who've attended

Elite sport is no longer just about talent &#8211; it’s about who leverages tech, media, and momentum best. Athletes become moguls, AI trains like a coach, and fan loyalty is fought for beyond the stadium. With women’s sports shattering ceilings, the question isn’t if the game is changing, but who’s leading the charge?

AI is revolutionising how athletes train, recover, and perform &#8211; from predictive injury prevention to hyper-personalised coaching and synthetic scouting.
As AI becomes a &#8220;silent teammate,&#8221; we explore how technology is reshaping elite sports &#8211; and how human intuition still has a place in sport.

The AI athlete

Athletes are no longer just stars &#8211; they’re media moguls, streaming their lives, launching products, and bypassing traditional networks.
What does this mean for broadcasters, rights holders, and the future of fan access?

Sports, streaming, and the creator economy

From NFTs to immersive AR, fan tech surged &#8211; then crashed. Now, the industry is separating gimmicks from genuine engagement. 
Which tools are building lasting fandom, and how do sports design experiences that outlive hype cycles?

The rise and reset of fan tech

Record crowds and historic deals prove the demand: attendance, viewership, and investment in women’s sport are soaring. 
But to move from momentum to permanence, what needs to change in sponsorship models, media coverage, and infrastructure?