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Web Summit Qatar ・ February 1-4, 2026

Marketing Summit

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In this conversation with Jay Shetty, Will Smith shared the lessons he’s learned, the challenges he’s overcome, and how he continues to push boundaries in entertainment, business, and life.

Redefining success in Hollywood and beyond

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Alexis Ohanian, co-founder of Reddit, shared his passion for the future of sports in this talk. From investing in Angel City FC to supporting groundbreaking initiatives, Ohanian is betting big on the explosive growth of women&#8217;s sports.

Reddit's creator bets big in women's sports.

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The AI revolution is at an inflection point for data-driven marketing. On this session, the audience learned how two of the world’s leading marketers are harnessing the opportunities in the numbers, as they explored what modern marketing teams should look like.
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Carla Zakhem-Hassan; J.P Morgan Chase & Chase Co.; Jonathan Adashek; IBM; Maha Abouelenein; Digital Savvy; Centre Stage; Web Summit Qatar 2025

Navigating the data gold rush in marketing

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Duolingo has become a leader in churning out viral content. On TikTok, Duolingo’s account grew organically from just 50K followers to 11M+. This session looked into a creator-first brand and how Duolingo’s social presence transformed #brandtok.

The rulebook of creating a social-first brand

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Meet the leading marketers who've attended

AI is personalising content and customer experiences. Social media and content marketing remain key, with influencer marketing shifting toward micro and nano-influencers. Purpose-driven marketing reflects consumer demand for ethics and transparency. Privacy concerns and evolving data regulations challenge the balance between personalisation and privacy.

Marketing is moving beyond customer acquisition toward sustained brand affinity. As digital platforms fragment audiences, community-first strategies are unlocking new ways to build loyalty and drive advocacy. 
Learn how leading brands are turning customers into collaborators, leveraging community insights, feedback loops, and decentralised engagement to stay relevant in a noisy world.

Community and brand loyalty

Explore how AI is transforming the marketing function &#8211; from content creation and campaign orchestration to performance prediction and customer insights. 
Discover how marketers are balancing innovation with brand safety, and what new skills are needed to lead in the AI era.

AI-Native Marketing

The creator economy continues to redefine brand storytelling. As audiences tune out traditional ads, creators are setting new standards for connection and credibility. But with AI-generated influencers and synthetic content on the rise, the rules are changing fast. 
Learn how to navigate the next wave of creator-brand partnerships, where authenticity, co-creation, and transparency are non-negotiable.

Creator-led brands

The demise of third-party cookies marks a seismic shift for digital marketing. But it’s also an opportunity to rebuild consumer trust. Explore emerging strategies in first-party and zero-party data, contextual advertising, and privacy-enhancing tech.
Understand how leading marketers are balancing compliance with creativity to build lasting relationships in a privacy-conscious world.