
The Future of Interface: Redefining Our Relationship with Technology
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The Future of Interface: Redefining Our Relationship with Technology
Mr. Hamilton, Head of Innovation at Dentsu Lab, shared insights into the future of interface at Web Summit Qatar 2025. He emphasized the need to move beyond the current state of digital experiences, which are often repetitive and fail to resonate with users.
He highlighted Dentsu Lab’s approach, which centers around addressing societal needs, achieving business outcomes, and leveraging emerging technologies. Mr. Hamilton showcased several projects that exemplify this approach, including an initiative that uses computer vision to teach children coding through everyday products and a partnership with Google that helped a visually impaired individual walk unassisted using cutting-edge technology.
Mr. Hamilton also discussed the evolving relationship between humans and technology, citing the example of voice notes replacing text messages as a faster and more intuitive form of communication. He delved into Dentsu Lab’s work on projects like an eye gaze operating system for a DJ with ALS and a facial recognition-based social media interface for individuals with Parkinson’s. These projects demonstrate the potential of technology to empower individuals with disabilities and enhance their quality of life.
Mr. Hamilton concluded by urging brands to adopt a long-term perspective on innovation, focusing on developing sustainable solutions that address real-world challenges rather than chasing short-lived trends. He stressed the importance of building robust business cases for innovation initiatives and encouraged a thoughtful approach to technology adoption.
