The Fusion of Music, Tech, and Identity: A Web Summit Qatar 2025 Discussion

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The Power of Authenticity and Technology in Modern Music

At Web Summit Qatar 2025, TRT World journalist Edy Beyce moderated a captivating discussion featuring Mr. Ghazi Shami, Founder & CEO of EMPIRE, and Palestinian singer-songwriter Ms. Noel Kharman. The conversation explored the evolving landscape of the music industry, focusing on the intersection of technology, artistic integrity, and cultural identity.

Mr. Shami emphasized EMPIRE’s unique approach, highlighting its tech-forward strategy that leverages data to empower artists. He explained how this data-driven approach provides insights into fan bases, streaming patterns, and market trends, enabling more effective marketing and strategic decision-making. This approach, he argued, is reshaping the music industry, leading to a more collaborative and artist-centric model.

Ms. Kharman shared her personal journey as an artist, emphasizing the importance of social media in building a global audience while staying true to her Palestinian heritage. She discussed her creative process, revealing how her music delves into personal experiences and cultural complexities, particularly through her song “Haifa.” Ms. Kharman also acknowledged the challenges of navigating the industry, including geopolitical barriers that impact travel and connecting with audiences in certain regions.

The discussion also touched upon the importance of protecting intellectual property rights in the age of AI, with Mr. Shami emphasizing the need for new models and legal frameworks to safeguard artists’ work. Both Mr. Shami and Ms. Kharman stressed the significance of authenticity in connecting with audiences, particularly the younger generation, who value genuine expression. They encouraged aspiring artists and entrepreneurs to stay true to their vision, be patient, and surround themselves with a supportive team.

The insightful conversation at Web Summit Qatar 2025 provided a glimpse into the future of the music industry, highlighting the growing importance of technology, data, and artist empowerment. It underscored the power of music to transcend borders and connect with audiences on a global scale while staying true to one’s cultural identity.