Qatar Airways at Web Summit Qatar 2025: Pioneering AI in Travel

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Soaring to New Heights: Qatar Airways Unveils Groundbreaking AI Innovations at Web Summit Qatar 2025

At Web Summit Qatar 2025, Mr. Guittard, SVP of Digital at Qatar Airways, shared insights into the airline’s latest technological advancements, highlighting their commitment to innovation and a customer-centric approach.

Mr. Guittard emphasized the airline’s focus on hyper-personalization, citing examples like their unique salutation stream with millions of variations and the first fully personalized hamburger menu in the industry. He believes that while the technology for hyper-personalization is mature, the challenge lies in companies’ ability to implement it effectively.

One of the highlights of the presentation was the unveiling of Qatar Airways’ groundbreaking AI-powered conversational booking system. This world-first technology, already exceeding expectations in its beta phase, allows customers to book flights entirely through a conversational AI interface, marking a significant leap in travel booking convenience.

Mr. Guittard also discussed the airline’s foray into the metaverse with their immersive Q-verse experience. This platform offers a sensory experience of flying with Qatar Airways, allowing users to explore the Q-suite, interact with elements, and even smell the signature mocktail and food.

When asked about the possibility of collaborating with startups, Mr. Guittard expressed Qatar Airways’ openness to partnerships. He highlighted their agile approach to innovation, often developing solutions in-house faster and more cost-effectively than outsourcing.

Mr. Guittard concluded by emphasizing Qatar Airways’ commitment to being at the forefront of the aviation industry, setting new standards, and leveraging technology to enhance the customer experience. He invited attendees to visit the Qatar Airways booth to experience their latest innovations firsthand.