Geena Davis Institute CEO on Authentic Representation in Media | Web Summit Qatar 2025

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Driving Authentic Representation: A Conversation with Geena Davis Institute CEO

At Web Summit Qatar 2025, Ms. Dareen Abughaida, Principal Presenter at AJ English, engaged in a compelling discussion with Ms. Madeline Di Nonno, President & CEO of the Geena Davis Institute, exploring the evolving landscape of representation in media.

Ms. Di Nonno highlighted the progress observed in global advertising since 2016, noting a significant increase in female representation and a growing awareness of racial and ethnic diversity. However, she acknowledged that the film and TV industry, impacted by the pandemic and industry strikes, has experienced a slight decline in female lead characters.

The conversation emphasized the importance of intentional storytelling and early intervention in the scriptwriting process to combat stereotypes and biases. Ms. Di Nonno shared insights into the institute’s collaborative approach, working with studios to identify opportunities for more inclusive representation without compromising creative integrity.

Addressing the evolving landscape of global advertising, Ms. Di Nonno stressed the need for genuine commitment from leadership and a focus on reflecting the diverse communities brands aim to serve. She cited examples of brands like P&G and Unilever, who have taken significant strides in aligning their messaging with their values.

The discussion also touched upon the potential impact of changing political landscapes on DEI initiatives. Ms. Di Nonno emphasized the institute’s focus on the ‘who’ and ‘how’ of representation, advocating for diverse voices to shape narratives regardless of who is behind the camera.

Ms. Abughaida raised a pertinent question about empowering diverse voices to shape decisions within the entertainment industry. Ms. Di Nonno highlighted the importance of fostering a sense of belonging and community within organizations, citing examples of robust employee resource groups and initiatives promoting inclusivity.

The conversation concluded with a focus on the role of media in shaping societal perceptions and the importance of authenticity in resonating with audiences, particularly Gen Z, who are increasingly discerning consumers. Ms. Di Nonno emphasized the need for brands and content creators to prioritize consistency and long-term commitment to inclusivity, moving beyond superficial gestures to create meaningful change.