Building a Global Super App: Insights from Industry Leaders

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Building a Global Super App: Insights from Industry Leaders

This panel discussion at Web Summit Qatar 2025 brought together three prominent figures in the tech world: Mr. Juan Pablo Ortega, Co-founder of UNO and Rappi, Mr. Hamad Alhadri, CEO of Snunu, and Mr. Philipp Kandal, CPO of Grab. The discussion centered around the theme of building a global super app, exploring the challenges and opportunities associated with creating such a platform.

The panelists shared their insights on selecting services to integrate into a super app, emphasizing the importance of meeting user needs while considering regional preferences and market maturity. They highlighted the need to avoid overwhelming users with too many options while ensuring the app caters to local customs and behaviors.

The conversation then delved into the challenges of scaling a super app, with panelists discussing the complexities of building a robust technological infrastructure and ensuring user adoption. They emphasized the importance of a stable and reliable platform, particularly in Southeast Asia, where Grab has established itself as a core service provider.

The panelists also addressed the competitive landscape, acknowledging the presence of global tech giants while emphasizing the advantages of regional players. They stressed the importance of understanding local markets, building strong relationships with local businesses, and leveraging cultural insights to create a more personalized user experience.

Looking ahead, the panelists shared their predictions for the future of super apps, highlighting trends such as the integration of AI, the rise of social commerce, and the increasing use of biometrics for seamless payment experiences. They emphasized the transformative potential of these technologies and their impact on user behavior and expectations.

The discussion concluded with advice for aspiring startup founders, encouraging them to think globally from day one, remain focused on their vision, and prioritize user feedback. The panelists emphasized the importance of on-the-ground experience, urging founders to engage directly with their users to gain a deeper understanding of their needs and pain points.