Press conference with Creative Industry Summit Founding Partner Mai Salama

Unlocking MENA’s Creative Potential: Creative Industry Summit Announces Landmark Festival in Riyadh

Mai Salama, Founding Partner of the Creative Industry Summit, introduced the platform’s mission to foster the creative economy across the MENA region. The summit aims to connect various creative industries, arts, and cultural sectors, serving as a vital hub for regional development. It began its journey nine years ago in Egypt, expanding to Saudi Arabia two years prior, with plans for future expansion into Qatar.

The Creative Industry Summit operates on a four-pillar approach: to educate, inspire, connect, and acknowledge talent within the creative sphere. Throughout the year, the platform offers a diverse range of products and initiatives. These include various festivals, the popular People’s Choice Ramadan Awards, comprehensive mentorship programs, valuable internships, and practical workshops designed to enhance skills and knowledge.

A core aspiration of the Creative Industry Summit is to generate significant regional impact by empowering young individuals to excel in creative industries. The platform strives to provide crucial connections and exposure to inspiring success stories, valuable lessons learned, and best practices. This holistic approach ensures that emerging talent receives the guidance and opportunities needed to thrive.

During the Web Summit event, Mai Salama made a significant announcement regarding an upcoming initiative. The Creative Industry Summit is launching a groundbreaking creativity festival, the first of its kind for the creative industries in the MENA region. This landmark event will take place in Riyadh, specifically within the vibrant Jax District, from the 23rd to the 25th.

The inaugural festival in Riyadh promises a comprehensive three-day experience. Attendees can anticipate a rich program featuring numerous panels, engaging discussions, interactive activations, and hands-on workshops. The event will also include stand-up committees, captivating live shows, diverse entertainment options, and various fringe activities, ensuring a dynamic and immersive environment for all participants.

The primary objective of this festival is to unite the entire creative ecosystem, fostering further development and collaboration. It is designed to serve as a vibrant playground where individuals can freely interact, communicate, and forge new connections. By bringing together diverse stakeholders, the Creative Industry Summit aims to cultivate a more interconnected and thriving creative landscape across the MENA region.