From service to software

Navigating the Maze: How Clemta Transformed Business Incorporation into a Seamless SaaS Experience

Mümtaz Hacıpaşaoğlu, Co-founder of Wempa, now Clemta, shared his journey from startup employee to SaaS programmer. He recounted the company’s origin, born from the significant challenges he and his co-founders faced while incorporating a business in the United States. This personal struggle highlighted the complex and inefficient traditional processes for global entrepreneurs.

Mr. Hacıpaşaoğlu detailed the arduous experience: a ten-day wait for incorporation, a month for a tax ID, and persistent difficulties opening a bank account without physical presence. Even with legal and financial professionals, their US bank account was closed due to their non-resident status, underscoring systemic hurdles.

These frustrations prompted their transition from consulting to developing Clemta, a SaaS platform. Their vision was to transform the archaic system into a seamless, one-stop solution for entrepreneurs. Clemta aims to manage all business aspects, from initial incorporation to ongoing compliance, facilitating global expansion.

Clemta directly addresses critical pain points, such as the surprising 2020 requirement for a fax machine to obtain a tax ID. The platform streamlines the process: users select a state, complete a form, and can have their business ready within a day. It also enables remote tax ID acquisition and bank account setup, eliminating physical presence.

Beyond initial setup, Clemta provides comprehensive support for post-incorporation tasks, accounting, and tax filing, centralizing all business management needs. The strategic shift to a SaaS subscription model, replacing one-time fees, was a calculated risk that yielded remarkable success, significantly boosting customer engagement and growth.

Clemta achieved impressive results, including a 212% increase in customers, a 160% rise in customer lifetime value (LTV), a 92% increase in cost volume, and a 60% growth in customer spend. Mr. Hacıpaşaoğlu emphasized that customer trust and advocacy are paramount, considering these more significant indicators than mere numerical metrics.

He concluded by stating that while Clemta has achieved considerable success, the entrepreneurial journey remains a marathon. They are committed to continuously solving problems for their customers and anticipate further evolution, potentially into a fintech company, as they adapt to future challenges and opportunities in the market.