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For many organisations, AI strategy has focused on building new capabilities. But for technology-mature enterprises, the real competitive advantage comes from moving beyond capability-building to a holistic, outcome-driven strategy that is tightly aligned to business priorities. In this keynote we will discuss three key areas that drive value creation and lead to project success. Trust that accelerates adoption by removing risk barriers, agility that turns infrastructure into a growth engine, and execution that continuously converts AI potential into sustained business impact.

The necessary shift in AI value creation: Building competitive advantage in the new AI economy.

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