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In our rush for innovation, we often mistake novelty for progress, discarding what already works in pursuit of the next big thing. But real solutions aren’t just new—they are intentional, rooted in true human needs, and built to last.
Her Excellency Sheikha Hind challenges the cycle of disposable innovation and offers a new lens for entrepreneurs and changemakers: Prioritizing depth over speed, designing solutions that work within systems, and mastering skills that endure beyond trends. By rethinking how we innovate, we can build a future that is both sustainable and meaningful.

Running in circles: How the old has become new

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