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2024 was a blockbuster year for sport, as the Olympics, EURO 2024, and the Super Bowl united and enthralled audiences all around the world. The success of these unique and varied franchises can offer a roadmap for brands in global expansion, social media engagement, and above all else, compelling storytelling. This panel of athletes and sport executives will break down their approaches in bringing the power of sport to a global audience.

Game changers: sport's blueprint for building a global brand

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