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Gulf and Yemen Bureau Chief

Talek Harris

2024 was a blockbuster year for sport, as the Olympics, EURO 2024, and the Super Bowl united and enthralled audiences all around the world. The success of these unique and varied franchises can offer a roadmap for brands in global expansion, social media engagement, and above all else, compelling storytelling. This panel of athletes and sport executives will break down their approaches in bringing the power of sport to a global audience.

Game changers: sport's blueprint for building a global brand

AI has taken the digital world by storm in the last 12 months. But it has not been plain sailing - with disinformation, misinformation, and general poor use of new AI tools it has become a challenge to cut through and understand how to find its true utility. In this talk we will explore these challenges, and point the way to find some solutions.

Talek Harris

Gulf and Yemen Bureau Chief

AFP