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For marketers that want to learn how to build a strong social media strategy, understand the impact of social-first marketing and create cultural movements. From hard-launching a parasocial relationship with Dua Lipa to walking the red carpet at the Barbie premiere, Duolingo has become a leader in churning out viral content. On TikTok, Duolingo’s account grew organically from just 50K followers to 11M+. Look into a creator-first brand and how Duolingo’s social presence transformed #brandtok. Although not everyone has an unhinged mascot, the lessons Duolingo has learned can apply to any brand.

The rulebook of creating a social-first brand

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