Authenticity over automation: Owning your brand in the age of AI
The coming years are likely to usher in a wave of AI-generated content, as it becomes increasingly difficult to decipher between human- and ChatGPT-generated material. To connect with audiences, it's now more important than ever for brands and creators to authentically communicate with their audiences. So, what does authenticity look like in the age of AI? Join this session to find out.
Speakers
![Eric Struk](https://web-summit-avenger.imgix.net/production/avatars/original/58aa21f14c9950bb27f0f5650016aaef1167f521.jpg?ixlib=rb-3.2.1&auto=format&fit=crop&crop=faces&w=300&h=300)
Eric Struk
Content Creator & Social Media PersonalityContent Creator![Michael Le](https://web-summit-avenger.imgix.net/production/avatars/original/acaf42fe4ece3bc4d7cb843b1b6daab650d46610.jpeg?ixlib=rb-3.2.1&auto=format&fit=crop&crop=faces&w=300&h=300)
Michael Le
Founder & CreatorShluv![Michelle Castillo](https://web-summit-avenger.imgix.net/production/avatars/original/006f4d22e506ecdc2ad641385cab7722a9e3b9ae.jpg?ixlib=rb-3.2.1&auto=format&fit=crop&crop=faces&w=300&h=300)
Michelle Castillo
PresidentTIWWGTopics
AdvertisingAI and machine learningContent creationMarketing