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President

Michelle Castillo

The coming years are likely to usher in a wave of AI-generated content, as it becomes increasingly difficult to decipher between human- and ChatGPT-generated material. To connect with audiences, it's now more important than ever for brands and creators to authentically communicate with their audiences. So, what does authenticity look like in the age of AI? Join this session to find out.

Authenticity over automation: Owning your brand in the age of AI

Time for a marketing masterclass. What are the marketing trends that are shaping the year ahead? Join this session to find out.

Please note: This session will be taking place entirely in English. Listen along with live Arabic translations by using LiveVoice, accessible via the menu in the Web Summit Qatar mobile app.

From AI to Apple Vision Pro: Marketing in 2024

The AI wave has taken the world by storm in the past 18 months, turning many industries on their heads – including marketing. As the use of AI tools becomes more prevalent, how are leading brands and marketers changing how they listen to, and engage with, their audiences? Join this session to find out.

Michelle Castillo

President

TIWWG