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Senior planner, BBC TV Content social 

Ciara Riordan

The creator economy is rapidly evolving, driven by the intersection of technology and creativity. As artificial intelligence continues to advance, its influence on this sector is becoming increasingly profound. From virtual influencers to content repurposing tools, AI is reshaping how creators produce, distribute, and monetize content. However, while AI offers tremendous potential, it also raises important ethical questions and challenges.

The new era of the creator economy

The podcasting landscape continues to evolve, and creators are leading the charge. It’s no longer just about content and distribution—it’s about ownership, creative commerce, and building platforms that support creators on their own terms. Join The Fellas Studios' COO and Co-Founder, Eliot Hackney, and Callum “Calfreezy” Airey as they discuss their journey from creators to platform builders. Learn how they’ve established one of Europe’s biggest podcasting studios, developed an ecosystem for creator-led IP ownership, and built a community-driven approach that transforms creators into entrepreneurs.