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Chief Product Officer

Yassine Saidi

What are the ingredients for making products that people love? Is there a secret sauce? Learn from these experts as they share insights from different fields.

Making products that people love

Join this session with Under Armour Chief Product Officer Yassine Saidi to explore the current state of play in the world of sportswear. Yassine will reflect on how his previous experiences in streetwear, and developing the brand at PUMA, led to his new position leading technical innovation at the sporting giant, and outline the brand’s new approach to its position and storytelling.