Sports and business collaborate on SportsTrade, as we explore how tech is changing the face of some of the world’s oldest pastimes.

Athletic icons, sports brand giants, tech companies and more discuss the emerging tech trends in sports.

Photograph of World Cup Winner Gilberto Silva on stage at Web Summit. Gilberto is sitting on a chair and has one hand lifted as if asking a question. The Web Summit logo is visible in the background.
Gilberto Silva
World Cup Winner

What’s happening?

The sports industry has experienced a dramatic transformation in recent years, with the rise of esports, athlete’s personal brands, biometrics and more. SportsTrade brings world-leading sports stars, experts, brands, media and retailers together under one roof to discuss the future of the sporting industry.

Your ticket gives you access to all SportsTrade sessions, as well as to roundtables, masterclasses and 10-plus other tracks at Web Summit Qatar.

Photograph of a person (Pia Sundhage, former head coach of Brazil women's national team) speaking on stage at Web Summit Rio. The person is holding a microphone and has their fist in the air. They are sitting on a chair.
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16 small dots laid out in a grid pattern on a solid background
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The tech sports revolution

As sport plays catch-up to the innovation speed of big businesses across industries, the competition to be at the top of the game – both on and off the pitch – has never been stiffer. Uncover the latest tech helping athletes and execs gain that extra yard.

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The mogul effect

With athletes continuing to market themselves as more than just the sport they play, discover the ventures and routes they are taking to become ‘more than an sportsperson’. No longer required to stick to sports, athletes are at the forefront of new business ventures, media initiatives and social change.

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Home is where the sport is

With the Qatar World Cup taking place in 2022, followed by the Asian Cup in the same venue last year, sports in the Middle East is booming. Come 2030, the Asian games will descend on Qatar, before the Saudi Arabia World Cup opens its doors in 2034. But how can these major international events lead to a lasting legacy at home?

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Women’s sports: The time is now

Almost every year has been named ‘the year for women’s sports’. Is it finally true for 2024? With the most-attended Women’s World Cup of all time taking place last year, and women’s sports across the US becoming more popular than ever, investment and viewership is now soaring.

Meet the SportsTrade speakers who joined us in 2024

Mikel John Obi
Mikel John Obi
Chelsea & Nigeria LegendThe Obi One Podcast
Patrice Evra
Patrice Evra
Creator & Entrepreneur
Julian Draxler
Julian Draxler
World Cup Winner & Investor
Samantha Johnson
Samantha Johnson
Presenter & JournalistAl Jazeera Media Network
Gilberto Silva
Gilberto Silva
World Cup WinnerBrazil
Jean-Éric Vergne
Jean-Éric Vergne
Formula E World Champion
Nimi Mehta
Nimi Mehta
CEO & TV HostSpkr
Claude Makélélé
Claude Makélélé
Football Manager

Companies that have joined our events

“In elite sports other than football, people train more and prepare more, and I think football needs to take this step.”

André Villas-Boas, Football Manager, Race for Good

“Resilience is important, as is discipline – and I never give up.”

A person (former footballer Patrice Evra) pictured from the chest up. They are wearing a headset mic and laughing. Behind them is a backdrop made of wooden boxes. The Web Summit logo is visible over their right shoulder. This is Web Summit's Q&A stage.

Patrice Evra, Footballer & Entrepreneur

“The main objective is to put a smile on other people's faces. That's my passion.”

–  Samuel Eto’o, Footballer & Philanthropist, The Samuel Eto’o Foundation

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