Forget what you’ve learned about marketing, as we explore how technology has transformed the industry. Global giants, CMOs, international brands, and adtech startups dive into the new landscape at PandaConf.
PandaConf leaves no stone unturned while diving into the future of marketing, exploring current trends through four curated content streams. Your ticket gives you access to every PandaConf session, as well as to roundtables, masterclasses and 9 other tracks at Web Summit Qatar.
Driven by privacy regulations, economic factors and advancements in AI technology, marketing teams are turning to AI and machine learning to enhance campaign effectiveness and reduce expenses. Uncover the opportunities, consequences and ethical considerations of mass deployment of AI in marketing and advertising.
Harnessing the power of influencer marketing involves capitalising on the trust and influence of prominent content creators. By partnering with influencers, an organisation can gain direct exposure to a specific audience segment that actively seeks and desires their product. Discover effective strategies to use the potential of influencer marketing to amplify brand visibility and drive sales.
Brands are increasingly embracing community-driven marketing, proactively building and managing communities to cater to their own needs and their customers’ needs. Explore proven techniques for creating, nurturing and expanding a vibrant community around your brand or business, maximising its potential impact and fostering lasting customer relationships.
Purpose and authenticity play crucial roles in helping a business stand out from the fierce competition on search engine results pages. Marketers must reassess the underlying motivation, methods and target audience of their content. Top CMOs are insights into crafting branded content and messaging that aligns with the values of a target audience, meeting their needs and desires effectively.
Alex Collmer, founder and CEO, Vidmob
Mada Seghete, Co-founder & VP of Marketing, Branch
Khalid El Khatib, CMO, Stack Overflow
Corporate Innovation Summit brings together those at the forefront of the biggest companies to confront the major issues facing businesses today.
Venture is a congregation of the most prominent investors from leading international funds, along with influential angels, accelerators and LPs.
Get the inside track on the tech leaders and industry giants of tomorrow. Learn from the CEOs and founders of the world’s most promising companies.
Dive into the future of transportation and sustainability in the auto industry, experience rapid strides towards smart cities and their infrastructure, and explore the fascinating world of AI and robotics.