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From SpongeBob’s Bikini Bottom and the outer worlds of Star Trek to the Teenage Mutant Ninja Turtles’ city sewers and the rolling mountains of Yellowstone, Paramount Global is a leader in authentically engaging with fans through content and brand extensions, including Themed Entertainment. Now more than ever, consumers are exploring ways to share their passion for entertainment brands and characters beyond their screens. With industry experts marking the sector as an area of global growth, hear how Paramount brings its characters and brands to life for fans at theme parks, hotels, resorts, attractions, restaurants, live stage shows and more, building franchises with a long-term strategy that connects fans to extraordinary experiences.

Connecting global fandoms: Tapping into today’s era of themed entertainment

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