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This panel explores how innovation is transforming the sports industry, from digital strategies to groundbreaking commercial opportunities. The discussion will highlight how new technologies enhance fan engagement, optimise club operations, and create new revenue streams. It will also delve into how innovation hubs and forward-thinking strategies help sporting organisations to stay competitive and foster growth. The session will further showcase how global sports properties leverage marketing and media advancements to stay at the forefront of entertainment, shaping the future of sports.

Forward thinkers: Innovation in sports

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