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When it comes to building a relationship with your audience, there’s a lot that brands can learn from creators. For example, how do you build a relationship that prioritises nurturing your followers over extracting value from them? The Gstaad Guy has built a loyal base of more than 1 million Instagram followers, all while forging partnerships with the likes of Loro Piana and Audemars Piguet. Join this fireside chat as he explores how to blend satire, humour, and above all, authenticity, to create characters that delight his fans and collaborators alike.

Engagement over extraction: the creator playbook for serving your audience

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